Websites are digital, so why make them look like they’re not?
I’m a big fan of the work of Jason Santa Maria, but today I’d like to mention a comment on one of his articles by Neil Scott.
Jason wrote about (not) using the ‘slanty photo treatment’ in his work, because his clients don’t seem to like it. Neil replied by saying: I’ve often thought about retiring all analogue effects from my designs as a protest in favour of web authenticity.
Which is something I can relate to very much. Drop shadows, the ‘grunge style’, worn backgrounds and pieces of torn paper all over the place may look fashionable, but it’s kind of… too easy? Great web design happens when somebody comes up with something unique that really fits the medium, rather than trying to imitate something else.
Disclaimer: I am guilty of using the slanty photo treatment myself, albeit only once :-)
